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Natural History Museum Tops UK Attractions with 7.1M Visitors

3/20/2026

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Summary

Story summary

In 2025, the Natural History Museum in London became the UK's top attraction, drawing over 7.1 million visitors, up 13% from 2024.
Across 409 sites tracked by the Association of Leading Visitor Attractions (ALVA), visits rose 2% to 165 million.
Notable gains occurred at the Houses of Parliament and the Royal Academy of Arts, the V&A East Storehouse debuted, and the North West rose 11.3%.

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Story summary

In 2025, the Natural History Museum in London became the UK's top attraction, drawing over 7.1 million visitors, up 13% from 2024.
Across 409 sites tracked by the Association of Leading Visitor Attractions (ALVA), visits rose 2% to 165 million.
Notable gains occurred at the Houses of Parliament and the Royal Academy of Arts, the V&A East Storehouse debuted, and the North West rose 11.3%.