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Dairy Queen's Free Cone Day Returns: Win a Year of Treats!

3/20/2026

40 5 Full Breakdown

Summary

Story summary

Dairy Queen will hold Free Cone Day on March 19, 2026, offering a complimentary small vanilla soft-serve cone at non-mall locations.
Mall locations require a purchase to receive a cone.
Since 2015, the promotion has given away over 38 million cones nationwide.
A sweepstakes via the DQ app offers a year of free cones.
Maria Hokanson, DQ's marketing executive, said the promotion celebrates sharing a cone and warmer weather.

History

Historical Context

Dairy Queen's Free Cone Day, launched in 2015, gave away over 38 million cones to celebrate community and warmer weather, reflecting its tradition of customer engagement. This initiative parallels McDonald's Free Coffee Day, started in 2010, both aiming to enhance customer loyalty. Such promotional strategies are vital in the competitive fast-food industry, influencing marketing tactics across various brands.

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Story summary

Dairy Queen will hold Free Cone Day on March 19, 2026, offering a complimentary small vanilla soft-serve cone at non-mall locations.
Mall locations require a purchase to receive a cone.
Since 2015, the promotion has given away over 38 million cones nationwide.
A sweepstakes via the DQ app offers a year of free cones.
Maria Hokanson, DQ's marketing executive, said the promotion celebrates sharing a cone and warmer weather.

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