Story perspectives
UK Easter Egg Prices Spike Amid Shrinkflation Concerns
3/20/2026
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Story summary
- Which? consumer group says UK shoppers face Easter egg price rises due to shrinkflation, with some products up to 44% per gram.
- For example, the Galaxy Easter egg rose from £4.98 for 252g in 2025 to £5.97 for 210g in 2026.
- Mars Wrigley acknowledged rising cocoa costs and emphasized its commitment to quality.
- Tesco noted that Which? prices may not reflect actual customer costs due to Clubcard discounts.
