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BTS Kicks Off World Tour with Free Seoul Concert

3/20/2026

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Story summary
  • BTS (Bangtan Sonyeondan), the South Korean boy band, launches its world tour with a free Seoul concert drawing 250,000 fans and streaming to 190 countries, signaling reach.
  • The album Arirang is expected to generate significant revenue, aided by high Spotify pre-saves.
  • Arirang includes songs like "Swim" and "Normal" and blends energetic tracks with themes about fame.
  • The album reaffirms Korean cultural roots in its title and motifs, underscoring heritage.