Story perspectives

Natural History Museum Hits Record 7.1 Million Visitors

3/21/2026

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Summary

Story summary

The Natural History Museum in London became the UK's most popular tourist attraction in 2025, attracting over 7.1 million visitors, a 13% increase from 2024.
This attendance marks an all-time high for any UK museum or gallery, driven by the revamped gardens and the "Fixing Our Broken Planet" exhibition, which drew over two million visitors.
The Association of Leading Visitor Attractions (ALVA) reported 165.2 million visits across its 409 sites, a 2% rise but still 7% below pre-pandemic levels.
ALVA director Bernard Donoghue highlighted challenges from the slow return of Chinese visitors and ongoing economic pressures.

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Story summary

The Natural History Museum in London became the UK's most popular tourist attraction in 2025, attracting over 7.1 million visitors, a 13% increase from 2024.
This attendance marks an all-time high for any UK museum or gallery, driven by the revamped gardens and the "Fixing Our Broken Planet" exhibition, which drew over two million visitors.
The Association of Leading Visitor Attractions (ALVA) reported 165.2 million visits across its 409 sites, a 2% rise but still 7% below pre-pandemic levels.
ALVA director Bernard Donoghue highlighted challenges from the slow return of Chinese visitors and ongoing economic pressures.