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Lorde Embraces Independent Artistry After Universal Contract Ends

3/20/2026

29 6 Full Breakdown

Summary

Story summary

Lorde, the New Zealand singer, announced her transition to independent artistry after Universal Music Group's contract ended in December 2025.
She shared the news via voice memos to fans on March 18, 2026, describing it as a "clean slate."
Lorde signed with Universal Music Group at age 12.
She acknowledged the challenges of signing away her creative output so young.
She remains open to future deals, including with UMG.

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Story summary

Lorde, the New Zealand singer, announced her transition to independent artistry after Universal Music Group's contract ended in December 2025.
She shared the news via voice memos to fans on March 18, 2026, describing it as a "clean slate."
Lorde signed with Universal Music Group at age 12.
She acknowledged the challenges of signing away her creative output so young.
She remains open to future deals, including with UMG.