Story perspectives

Incogni Launches Automated PII Removal Service for Users

3/20/2026

Summary

Story summary

Incogni, launched by Surfshark in 2021, provides an automated data removal service to protect users’ Personally Identifiable Information (PII) from data brokers, operating in the US and other countries, with Deloitte auditing the service.
The service sends removal requests to over 420 brokers.
It provides monthly progress reports.
Users access a dashboard to track requests and data status.
Incogni offers a custom removal option through its Unlimited plan.

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Story summary

Incogni, launched by Surfshark in 2021, provides an automated data removal service to protect users’ Personally Identifiable Information (PII) from data brokers, operating in the US and other countries, with Deloitte auditing the service.
The service sends removal requests to over 420 brokers.
It provides monthly progress reports.
Users access a dashboard to track requests and data status.
Incogni offers a custom removal option through its Unlimited plan.