Story perspectives

Masters Concessions Criticized Amid Praise for Affordability

3/20/2026

Summary

Story summary

Darren Rovell, a sports-business analyst, criticized Masters concessions, calling them "one of the weirdest annual behaviors in all of sport."
He argued that expressing appreciation for the affordable and high-quality concessions at Augusta National is unnecessary.
The remarks sparked backlash, with many believing the Masters offers an exceptional concessions experience compared with other events.
For just $9, patrons can enjoy a sandwich and a beer, illustrating the affordability contrast with higher prices at other venues.

1 of 1

Story summary

Darren Rovell, a sports-business analyst, criticized Masters concessions, calling them "one of the weirdest annual behaviors in all of sport."
He argued that expressing appreciation for the affordable and high-quality concessions at Augusta National is unnecessary.
The remarks sparked backlash, with many believing the Masters offers an exceptional concessions experience compared with other events.
For just $9, patrons can enjoy a sandwich and a beer, illustrating the affordability contrast with higher prices at other venues.