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Story summary
- Google TV expands by integrating microdrama apps, discussed at SXSW's Strictly Business Live with Juanjo Duran of Google TV and producer Tommy Harper.
- Duran said Google TV serves as a platform for microdrama creators lacking their own technology.
- Harper noted microdramas could aid talent discovery and that he finds directors on YouTube.
- Duran compared Google TV to Quibi, saying understanding viewer habits is crucial for success.
