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Story summary
- Accommodation bookings by foreign visitors surged 103% this week versus last week, driven by BTS's March 21 concert.
- AllMyTour data show bookings rose 63.3% vs 2025 and 33.5% year on year for March.
- Most reservations centered around Gwanghwamun Square, with 41% of travelers from China, Hong Kong, and Taiwan.
- The Korea Culture and Tourism Institute estimates a single BTS concert could generate about 1.2 trillion won in economic impact.
