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Jeremy King Reopens Renovated Simpson’s in the Strand

3/21/2026

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Summary

Story summary

Restaurateur Jeremy King reopened Simpson’s in the Strand after a major 21,500-square-foot renovation.
King acquired Simpson’s in 2022 following its pandemic closure.
The renovation preserved the original décor while updating the kitchen and air conditioning.
The menu centers on traditional British dishes, with roast beef featured prominently for London diners.

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Story summary

Restaurateur Jeremy King reopened Simpson’s in the Strand after a major 21,500-square-foot renovation.
King acquired Simpson’s in 2022 following its pandemic closure.
The renovation preserved the original décor while updating the kitchen and air conditioning.
The menu centers on traditional British dishes, with roast beef featured prominently for London diners.