Story perspectives

Nielsen Delays Gauge Reports Amid Streaming Measurement Concerns

3/21/2026

27 3

Summary

Story summary

Nielsen has delayed the monthly Gauge reports due to client concerns about streaming measurement declines.
The Gauge reports were originally scheduled for March 24 and will be released in April.
Nielsen plans to implement updates in the fall to minimize disruptions.
The company aims to improve data methodologies by incorporating DASH study data.
Nielsen acknowledges divergent client opinions but says this approach is least disruptive for the industry.

1 of 1

Story summary

Nielsen has delayed the monthly Gauge reports due to client concerns about streaming measurement declines.
The Gauge reports were originally scheduled for March 24 and will be released in April.
Nielsen plans to implement updates in the fall to minimize disruptions.
The company aims to improve data methodologies by incorporating DASH study data.
Nielsen acknowledges divergent client opinions but says this approach is least disruptive for the industry.