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DirecTV Exits NFL Sunday Ticket, Transfers Rights to EverPass

3/21/2026

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Story summary
  • DirecTV exits the NFL Sunday Ticket business after 32 years, transferring exclusive rights for commercial establishments to EverPass.
  • Starting in the 2026 season, businesses must stream NFL Sunday Ticket games via EverPass, which requires high-speed internet.
  • DirecTV criticized the shift, saying it adds financial pressure and complexity for businesses facing higher costs.
  • Antitrust lawsuits over Sunday Ticket pricing may affect demand in commercial venues, potentially impacting sports bars' customer traffic.