The Impact of AI on Hollywood: Insights from Judy Greer and Kara Swisher at SXSW

During the SHE Media Co-lab event at the South by Southwest (SXSW) festival in Austin, Texas, on March 15, 2026, actor Judy Greer and journalist Kara Swisher engaged in a candid discussion about the evolving landscape of Hollywood, particularly in relation to artificial intelligence (AI) and the streaming industry's impact on traditional compensation models. Greer, who stars in the indie drama “Chili Finger,” expressed concerns about the current job market for emerging talent in Hollywood, describing it as “scary.” She highlighted the loss of residuals, which were once crucial for health insurance and financial stability for many in the industry.

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Greer noted that while there are more jobs available due to the rise of streaming platforms, many individuals are struggling to find consistent work. “We’ve already lost a lot of money,” she stated, emphasizing the financial challenges faced by those in the early stages of their careers. This shift has left many without access to essential benefits, raising concerns about the sustainability of careers in the entertainment industry.

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Despite the challenges, Greer reflected positively on her own career trajectory, stating that aging has allowed her to explore more complex and layered roles. She expressed a desire to see more women in traditionally male-dominated roles, such as those of “super-angry villains,” suggesting that female portrayals could bring a unique perspective to these characters.

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As the conversation shifted to AI, Greer acknowledged her relative safety from its more threatening aspects, given her established recognition in the industry. However, she expressed concern for less visible performers, stating, “People who are background artists, people who are day players — they’re the ones that I think are really going to get super-fucked.” This sentiment underscores the potential risks AI poses to job security for many in the entertainment sector.

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Both Greer and Swisher grappled with the implications of AI's rapid advancement. Greer posed a critical question: “If we can’t kill this thing, and I don’t know if we should, how can we use the superpower for good and not evil?” She suggested that, similar to how the iPhone empowered young filmmakers, there might be ways to leverage AI to enhance artistic expression and support creatives.

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Greer’s remarks reflect a broader concern within the entertainment industry regarding the intersection of technology and artistry. Her call to action for those in higher positions to advocate for the middle class of performers highlights the urgent need for dialogue about the future of work in Hollywood amidst technological advancements.

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• “In the dawn of all the streaming television, we’ve already lost a lot of money.” — Judy Greer, Actor

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• “People at my level and above, it’s really our duty to fight for the middle class of what I do.” — Judy Greer, Actor

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• “If we can’t kill this thing, and I don’t know if we should, how can we use the superpower for good and not evil?” — Judy Greer, Actor

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This conversation at SXSW encapsulates the ongoing challenges and opportunities facing the entertainment industry as it navigates the complexities introduced by AI and streaming platforms.

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