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Roosevelt Field Thrives as Gen Z Revives Mall Shopping

3/21/2026

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Summary

Story summary

Roosevelt Field, a shopping mall owned by Simon Property Group near New York City, has a 96.3% occupancy and hosts Hermès and Rolex.
This signals a revival of some malls amid a K-shaped recovery.
The revival coincides with Gen Z's renewed interest in in-person shopping at high-end centers.
By contrast, other malls continue to decline and sell for far below their peak values.

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Story summary

Roosevelt Field, a shopping mall owned by Simon Property Group near New York City, has a 96.3% occupancy and hosts Hermès and Rolex.
This signals a revival of some malls amid a K-shaped recovery.
The revival coincides with Gen Z's renewed interest in in-person shopping at high-end centers.
By contrast, other malls continue to decline and sell for far below their peak values.