Full Breakdown
Brewdog Faces Backlash Over Job Reapplication Process
3/21/2026, 9:38:32 PM
Brewdog's Job Reapplication Controversy
Brewdog, a well-known brewery and pub chain, has come under fire for its decision to ask staff to reapply for their jobs following its acquisition by US firm Tilray. This move has been characterized by Unite the union as a "fire and rehire" scheme, which they argue undermines workers' rights. The controversy arose after Brewdog's head of operations, Steven Hill, sent an email to employees at the Merchant City bar in Glasgow, inviting them to apply for a limited number of positions as the company prepares to reopen some venues.
Background of the Acquisition
Brewdog was placed up for sale in February 2023 after appointing consultants AlixPartners, who also acted as administrators during the process. Despite significant interest in the company, no offers were made that would preserve Brewdog in its entirety. Ultimately, Tilray acquired Brewdog's UK brewing operations, brand, and 11 pubs for £33 million, resulting in the closure of 38 pubs and the redundancy of 484 staff members.
Union Response and Legal Action
Unite's national lead on hospitality, Bryan Simpson, condemned Brewdog's actions, stating, "This is fire and rehire, plain and simple - and it is morally reprehensible and, in our view, unlawful." He emphasized that the company’s approach is an abuse of power, as it forces former employees to compete for positions they previously held. Simpson indicated that the union plans to take legal action against Brewdog, citing the Transfer of Undertakings (Protection of Employment) Regulations 2006, which protect workers' rights during such transitions.
Official Statements & Company Position
In his email to staff, Steven Hill acknowledged the difficulties faced by employees in recent weeks and expressed respect for their feelings regarding the situation. He stated that the company is "building new teams" as it prepares to reopen bars, including the Merchant City and Castlegate venues in Aberdeen. Hill's communication aimed to clarify that former staff were being contacted due to their "previous connection with the bar."
Criticism & Opposition
The union's response highlights a significant divide between Brewdog's management and its workforce. Critics argue that the reapplication process is not only unjust but also a violation of established employment protections. Simpson's assertion that the move is an attempt to strip workers of their rights has resonated with many, prompting calls for Brewdog's new operators to halt the process and reinstate workers with their full rights.
What's Next
As the situation unfolds, the union's legal action against Brewdog may lead to further scrutiny of the company's practices and potential changes in how it manages employee relations post-acquisition. The outcome of this controversy could have broader implications for labor rights within the hospitality industry, particularly in the context of corporate acquisitions and restructuring.
