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OpenAI to Introduce Ads in Free ChatGPT Versions

3/21/2026

45 7 Full Breakdown

Summary

Story summary

OpenAI will start displaying ads to users of the free and Go versions of ChatGPT in the United States in the coming weeks.
This initiative follows the integration of Criteo into OpenAI's advertising pilot.
Criteo is encouraging advertisers to commit between $50,000 and $100,000 in spending.
OpenAI aims to diversify its revenue as ChatGPT usage increases and costs for computing infrastructure rise amid growing competition in generative AI.

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Story summary

OpenAI will start displaying ads to users of the free and Go versions of ChatGPT in the United States in the coming weeks.
This initiative follows the integration of Criteo into OpenAI's advertising pilot.
Criteo is encouraging advertisers to commit between $50,000 and $100,000 in spending.
OpenAI aims to diversify its revenue as ChatGPT usage increases and costs for computing infrastructure rise amid growing competition in generative AI.