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Travis Kelce Joins Six Flags Amid Major Changes

3/21/2026

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Kelce Joins Six Flags

Travis Kelce, NFL star and Taylor Swift’s fiancé, joined JANA Partners as a Six Flags brand ambassador.
JANA Partners holds a 9% stake in Six Flags and urges a sale and board-chair replacement.
Six Flags announced the sale of seven parks and the closure of two, including Six Flags California's Great America.
Six Flags shares rose 18% after JANA’s investment, despite a 50% decline in 2025 due to decreased attendance.

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Kelce Advocates Changes

Six Flags will sell seven of its amusement parks for $331 million to simplify operations and strengthen its balance sheet, according to CEO John Reilly.
The parks will be managed by a new company, Enchanted Parks, which plans upgrades and improvements.
Activist investors, including NFL star Travis Kelce, are advocating for further changes.
The parks will maintain regular schedules through 2026, with no immediate changes to staffing or operations expected.

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Kelce Joins Six Flags

Travis Kelce, NFL star and Taylor Swift’s fiancé, joined JANA Partners as a Six Flags brand ambassador.
JANA Partners holds a 9% stake in Six Flags and urges a sale and board-chair replacement.
Six Flags announced the sale of seven parks and the closure of two, including Six Flags California's Great America.
Six Flags shares rose 18% after JANA’s investment, despite a 50% decline in 2025 due to decreased attendance.

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