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Lakers Seek New Jersey Patch Sponsor for 2026-27 Season

3/22/2026

41 4 Full Breakdown

Summary

Story summary

The Los Angeles Lakers began bidding for a jersey patch sponsor for the 2026-27 season, ending their $100 million Bibigo deal.
The opportunity is highly sought after due to the Lakers' global reach, with broadcasts in 230 markets and 89 million social media followers.
The Lakers aim to boost brand identity and capitalize on Luka Doncic's popularity as they transition into a new era under majority owner Mark Walter.

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Story summary

The Los Angeles Lakers began bidding for a jersey patch sponsor for the 2026-27 season, ending their $100 million Bibigo deal.
The opportunity is highly sought after due to the Lakers' global reach, with broadcasts in 230 markets and 89 million social media followers.
The Lakers aim to boost brand identity and capitalize on Luka Doncic's popularity as they transition into a new era under majority owner Mark Walter.