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Rivian Launches R2 SUV to Boost Sales Amid Decline

3/22/2026

30 5 Full Breakdown

Summary

Story summary

Rivian will launch the R2 midsize SUV this spring to attract a broader market amid declining EV sales.
The R2 will offer three trims, led by the $57,990 Performance model delivering 656 horsepower and a 0-60 mph time of 3.6 seconds.
Rivian plans to reach 150,000 units annually by 2028 with a new Georgia plant, while discontinuing the entry-level R1 models to focus on the R2.

History

Historical Context

In 2008, the U.S. government allocated $80 billion to support the auto industry during the financial crisis, prompting significant shifts in vehicle production. Rivian, which began delivering electric vehicles in 2021, plans to launch the R2 midsize SUV by 2026, reflecting a broader industry trend towards performance-oriented electric vehicles, as evidenced by the R2's impressive 656 horsepower.

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Story summary

Rivian will launch the R2 midsize SUV this spring to attract a broader market amid declining EV sales.
The R2 will offer three trims, led by the $57,990 Performance model delivering 656 horsepower and a 0-60 mph time of 3.6 seconds.
Rivian plans to reach 150,000 units annually by 2028 with a new Georgia plant, while discontinuing the entry-level R1 models to focus on the R2.

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