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H&M Celebrates 50 Years in UK with New Brighton Store

3/22/2026

42 9 Full Breakdown

Summary

Story summary

H&M opened its newest Brighton store, marking 50 years since its first British location.
Karen O’Rourke, UK head of H&M, says H&M will keep investing in physical stores despite challenges.
H&M's loyalty program engages about a quarter of the UK population and features events with Stella McCartney.
The brand has closed 152 stores and opened three in the past year, and O’Rourke says rising costs will be met by adapting.

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Story summary

H&M opened its newest Brighton store, marking 50 years since its first British location.
Karen O’Rourke, UK head of H&M, says H&M will keep investing in physical stores despite challenges.
H&M's loyalty program engages about a quarter of the UK population and features events with Stella McCartney.
The brand has closed 152 stores and opened three in the past year, and O’Rourke says rising costs will be met by adapting.