Full Breakdown
Evolution of British Takeaway Preferences: A Look at Just Eat's Data
3/23/2026, 6:59:56 AM
Changing Culinary Landscape in the UK
Over the past two decades, British takeaway habits have transformed significantly, with traditional dishes like kebabs and fish and chips being replaced by a diverse array of cuisines. Just Eat, a prominent takeaway delivery service, has revealed its top 10 favorite takeaways, highlighting this shift in consumer preferences since its launch in the UK. Initially offering only seven cuisines, including Italian, Indian, and Chinese, Just Eat now boasts over 100 options, incorporating Bangladeshi, Brazilian, Greek, and Nepalese foods.
Rise of New Favorites
The data from Just Eat indicates that once-popular dishes from 2006, such as doner kebabs and chicken korma, have fallen out of favor, supplanted by contemporary choices like Korean fried chicken, loaded fries, and Pad Thai. Social media trends, particularly those driven by platforms like TikTok, have played a crucial role in shaping these preferences. For instance, the demand for Japanese-inspired matcha products has surged, with orders increasing by 120% over the past year, reflecting a growing interest in wellness-oriented foods.
Impact of Social Media
Leigh Phillipson, the commercial director at Just Eat, noted that social media has significantly influenced the popularity of certain cuisines. He pointed out that the rise of Korean food can be attributed to cultural phenomena such as the Netflix series "Squid Game" and the global success of K-pop group Blackpink. Additionally, the demand for Dubai chocolate has skyrocketed, with related products experiencing a staggering 2,684% increase in 2025.
Enduring Popularity of Classics
Despite the influx of new culinary options, traditional favorites remain resilient. Just Eat continues to feature over 11,000 independent Indian restaurants on its platform, underscoring the enduring appeal of classic cuisines. Phillipson emphasized that while the variety of choices has expanded, beloved dishes like Indian, Chinese, and fish and chips continue to hold a significant place in British takeaway culture.
Official Statements & Responses
Just Eat's data reflects a broader trend in the UK food industry, where consumer tastes are evolving alongside societal changes. Phillipson stated, “Despite more choice than ever, great British favourites like Indian, Chinese and fish and chips are as popular as ever. Independent restaurants are still the beating heart of our platform and a force for good on our UK high streets.”
Criticism & Opposition
While Just Eat's expansion and the diversification of takeaway options are generally well-received, some critics argue that the focus on trendy cuisines may overshadow traditional British dishes. Concerns have been raised about the potential decline of local culinary heritage as global influences become more prominent.
What's Next
As Just Eat continues to adapt to changing consumer preferences, it is likely to further explore the integration of emerging food trends and cuisines into its offerings, potentially reshaping the landscape of British takeaways even more in the coming years.
