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Target Unveils Dress Code to Revive Sales Growth

3/23/2026

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Story summary
  • Target will implement a dress code at 2,000 stores this summer, requiring plain red shirts with blue jeans or khakis.
  • The change aims to rejuvenate growth under Target's CEO Michael Fiddelke.
  • The updated guidelines depart from the policy that allowed graphic tops and non-blue denim.
  • Target has faced declining sales amid competition from Walmart and Costco.
  • The company plans to invest billions in training and store improvements to boost customer experience.