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Story summary
- Los Angeles officially introduced the visual identity for the 2028 Olympic and Paralympic Games.
- The design draws on the California Superbloom and features vibrant colors and patterns.
- Typography is influenced by local street art and signage.
- The LA28 Paralympic Games will take place from August 15–27, 2028, marking the first time Los Angeles hosts them.
- The design aims to create an energetic atmosphere that celebrates the city’s culture and environment.
