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Michigan High School Athletes Start Profiting Under New NIL Policy

3/23/2026

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Athletes Profit from NIL

The Michigan High School Athletic Association introduced a name, image, and likeness (NIL) policy in January enabling student-athletes to profit from brands.
Notable athletes KJ Torbert and Keyshawn Summerville have secured deals with local businesses.
Moneyball Sportswear plans to expand its high school roster after previously signing college athletes.
Coaches view the NIL policy as a positive opportunity for students, though the overall impact remains minimal.

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Trump Reforms College Sports

U.S. President Donald Trump plans to issue an executive order reforming the college sports NIL model.
Critics say the current NIL system diverts funds from academics and raises student fees.
The order would cap school spending, address the transfer portal, and seek fairness for Olympic and female athletes while preserving legitimate third-party promotions.
Legislative support is expected from both parties, with House Speaker Mike Johnson and several senators backing reforms.

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Athletes Profit from NIL

The Michigan High School Athletic Association introduced a name, image, and likeness (NIL) policy in January enabling student-athletes to profit from brands.
Notable athletes KJ Torbert and Keyshawn Summerville have secured deals with local businesses.
Moneyball Sportswear plans to expand its high school roster after previously signing college athletes.
Coaches view the NIL policy as a positive opportunity for students, though the overall impact remains minimal.

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