Nabela Noor Launches Lifestyle Series on Tubi

Nabela Noor is set to host a new lifestyle series titled “Hosted by Nabela Noor” on Tubi, the ad-supported streaming service owned by Fox. The show is scheduled to premiere on May 20, featuring all episodes available for streaming at launch. Each 30-minute episode will provide an intimate look into Noor's life, showcasing her experiences from the farmer’s market to her kitchen and dining room, as well as her garden, with the assistance of friends and family.

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Noor aims to inspire viewers to create their own moments of joy and to celebrate everyday life. She stated, “My goal with ‘Hosted by Nabela Noor’ is to inspire those to find their own pockets of peace, be a better host, and romanticize their every day.” Noor emphasizes that life should be treated as a special occasion, encouraging her audience to embrace the beauty in daily routines.

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Nabela Noor, who boasts over 12 million followers across her social media platforms, is the first South Asian to host a lifestyle show for a major streaming service. The series will feature special guests, including Noor’s family and fellow content creators like Avery Woods. Each episode is directed by Noor’s sister, Neharika Noor, adding a personal touch to the production.

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Kudzi Chikumbu, vice president of creator partnerships at Tubi, expressed enthusiasm for Noor's project, highlighting the platform's dedication to supporting creators who offer unique storytelling perspectives. Chikumbu noted, “Nabela, a creator I’ve had the privilege of watching evolve, has built a deeply engaged community by making everyday life feel intentional and inspiring.” This initiative reflects Tubi's commitment to showcasing culture-shaping voices and programming that resonates with viewers.

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The launch of “Hosted by Nabela Noor” marks a significant milestone in representation within the lifestyle genre, particularly for South Asian creators. Noor's presence on a major streaming platform underscores the growing demand for diverse narratives in media, allowing audiences to see themselves reflected in popular culture.

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Tubi's leadership has expressed strong support for Noor's vision, emphasizing the importance of connecting with audiences through relatable content. Noor's approach to lifestyle hosting aims to foster a sense of community and celebration, aligning with Tubi's mission to provide engaging and culturally relevant programming.

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• “My goal with ‘Hosted by Nabela Noor’ is to inspire those to find their own pockets of peace, be a better host, and romanticize their every day,” — Nabela Noor, Host

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• “At Tubi, we’re focused on building a home for creators who are ready to expand their storytelling in new ways,” — Kudzi Chikumbu, Vice President of Creator Partnerships at Tubi

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The upcoming series promises to be a fresh addition to Tubi's lineup, inviting viewers to engage with Noor's lifestyle philosophy and celebrate the everyday moments that enrich life.

Variety Magazine