Story perspectives
Estée Lauder Shares Drop 7% Amid Merger Talks with Puig
3/23/2026
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Story summary
- Estée Lauder Cos. (Estée Lauder Companies) and Puig are in discussions to merge, with no agreement having been reached.
- Following the news, Estée Lauder's shares fell 7% to $79.28.
- The talks come amid beauty-sector dealmaking as Estée Lauder seeks to revitalize business amid sluggish U.S. demand.
- The merger could involve cash and stock, creating a $40 billion beauty giant.
- Puig posted a 12% rise in net profit for 2025.
