Tubi Announces New YA Romance Film "Game On" Set in Competitive Gaming

Tubi, the free streaming service, has unveiled its upcoming young adult (YA) romance film titled "Game On," which is set against the backdrop of competitive video gaming. The film stars Sky Katz, known for her role in "Surviving Summer," and Case Walker from "The Other Two." Notably, the cast also includes Nolan North, a prominent figure in the gaming industry recognized for his voice work in popular video game series such as "Uncharted" and "Assassin’s Creed."

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"Game On" follows the story of Casey, portrayed by Katz, a talented gamer determined to win her high school's inaugural esports tournament. The plot thickens when she discovers that her online rival, Theo (played by Walker), is the charming new student she has developed feelings for. To gain an advantage, Casey opts to keep her identity hidden while using their budding romance to learn his strategies in the video game "Eon Rush." As her plan unfolds, the line between genuine feelings and deception begins to blur, complicating her initial intentions.

Variety Magazine

The release of "Game On" is part of Tubi's broader strategy to cater to the YA audience. Adam Lewinson, Tubi’s chief content officer, emphasized the film's significance, stating, “Game On is a standout addition to our expanding slate of Tubi YA Originals, bringing viewers into the world of competitive gaming with an authentic coming-of-age story about identity, vulnerability and connection.” This initiative reflects Tubi's commitment to merging the interests of YA and gaming communities.

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The film is directed and written by Jem Garrard, known for her work on "R.L. Stine’s Pumpkinhead." It is produced by Blue Ice Pictures, with Katz, Garrard, and Lance Samuels serving as executive producers. Production for "Game On" is scheduled to commence this month, indicating a swift progression from announcement to filming.

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The introduction of "Game On" signifies Tubi's intent to expand its content offerings, particularly in the YA genre, which has seen a surge in popularity. By integrating themes of gaming and romance, Tubi aims to attract a diverse audience that resonates with both gaming culture and coming-of-age narratives.

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As Tubi prepares for the production of "Game On," the film will be a focal point during the IAB Newfronts presentation, where additional announcements regarding Tubi's content strategy are expected. This event will likely provide further insights into Tubi's plans for expanding its original programming and engaging with younger viewers.

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• “’Game On’ is a standout addition to our expanding slate of Tubi YA Originals, bringing viewers into the world of competitive gaming with an authentic coming-of-age story about identity, vulnerability and connection,” — Adam Lewinson, Chief Content Officer, Tubi.

Variety Magazine