Story perspectives

NCAA Tournament Sees Record 9.8 Million Viewers

3/24/2026

Summary

Story summary

CBS and TNT reported record viewership for the NCAA Men's Basketball Tournament opening round, averaging 9.8 million viewers and marking the highest level since 2011.
The primetime window, featuring Michigan's win over Howard and VCU's upset of North Carolina, averaged 12.5 million viewers, a new record.
Nielsen's new measurement methods contributed to these figures, boosting audience numbers significantly.
The tournament is currently averaging 9.3 million viewers, up 5% overall.

History

Historical Context

The NCAA Men's Basketball Tournament has seen significant growth in viewership since 2011, when it averaged 9.5 million viewers. By 2024, primetime figures reached 12.5 million, reflecting the sport's increasing popularity. This trend is underscored by thrilling matchups, such as UConn's championship victory, marking their first repeat title since Florida in 2007 and highlighting the evolving landscape of sports broadcasting.

1 of 2

Story summary

CBS and TNT reported record viewership for the NCAA Men's Basketball Tournament opening round, averaging 9.8 million viewers and marking the highest level since 2011.
The primetime window, featuring Michigan's win over Howard and VCU's upset of North Carolina, averaged 12.5 million viewers, a new record.
Nielsen's new measurement methods contributed to these figures, boosting audience numbers significantly.
The tournament is currently averaging 9.3 million viewers, up 5% overall.

1 / 2