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IPL Rights Projected at $5.4 Billion, Per-Match Value Drops

3/24/2026

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Summary

Story summary

Media Partners Asia projects IPL rights for 2028–2032 at $5.4 billion, with per-match value down 13% due to 94-match format.
The prior cycle saw a sharp rise in rights value driven by Viacom18 and Disney, which merged operations.
Current rights holders face losses of $1.8–2 billion because advertising revenue growth is slowing.
MPA says future franchise value depends on expanding non-media revenue streams, as current pricing may not be sustainable.

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Story summary

Media Partners Asia projects IPL rights for 2028–2032 at $5.4 billion, with per-match value down 13% due to 94-match format.
The prior cycle saw a sharp rise in rights value driven by Viacom18 and Disney, which merged operations.
Current rights holders face losses of $1.8–2 billion because advertising revenue growth is slowing.
MPA says future franchise value depends on expanding non-media revenue streams, as current pricing may not be sustainable.