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PhotobookShop Fined AU$40,000 for Influencer Review Deception

3/24/2026

Summary

Story summary

PhotobookShop, an Australian online photo book retailer, was fined nearly AU$40,000 by the Australian Competition and Consumer Commission (ACCC) for failing to disclose paid influencer reviews on Instagram.
The ACCC said this was the first penalty of its kind in Australia.
Between August 2024 and September 2025, PhotobookShop instructed influencers not to disclose compensation from products valued at AU$50–AU$400.
The ACCC found one review was edited to remove negative feedback.

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Story summary

PhotobookShop, an Australian online photo book retailer, was fined nearly AU$40,000 by the Australian Competition and Consumer Commission (ACCC) for failing to disclose paid influencer reviews on Instagram.
The ACCC said this was the first penalty of its kind in Australia.
Between August 2024 and September 2025, PhotobookShop instructed influencers not to disclose compensation from products valued at AU$50–AU$400.
The ACCC found one review was edited to remove negative feedback.