Full Breakdown
Margot Robbie and Kylie Minogue Reunite for Chanel 25 Campaign
3/24/2026, 3:06:15 PM
Campaign Overview: A Nostalgic Recreation
Margot Robbie stars in a new Chanel 25 handbag campaign that reimagines Kylie Minogue’s iconic 2002 music video for “Come Into My World.” Directed by Michel Gondry, who helmed the original video, the campaign features multiple versions of Robbie navigating a soundstage designed to resemble a lively Parisian street. Each iteration of Robbie carries a Chanel 25 bag in various colors and sizes, echoing the original video’s concept where Minogue appeared in multiple forms. Minogue herself makes a cameo in the campaign, appearing in a window dressed in pink, reminiscent of her look in the original video.
Background: Shared Roots and Career Connections
Both Margot Robbie and Kylie Minogue began their careers on the Australian soap opera “Neighbours,” albeit decades apart. Robbie has expressed admiration for Minogue, noting that her first concert was Minogue’s Fever tour in Sydney, where “Come Into My World” was a highlight. This shared history adds a layer of personal significance to their collaboration, which has been described as a natural extension of the original video’s themes.
Creative Collaboration: A Meeting of Minds
The collaboration is marked by a sense of nostalgia and mutual respect. Gondry, reflecting on the project, stated, “I’ve been dreaming about Kylie for 25 years,” highlighting the long-standing connection between the filmmaker and the pop star. Robbie, while acknowledging her admiration for Minogue, humorously noted, “I can’t sing,” indicating her relief that the campaign did not require her to perform musically.
Official Statements & Responses
Kylie Minogue commented on the project, stating, “For me, it continues the cyclic feeling of the video,” emphasizing the continuity between the original and the new campaign. Robbie echoed this sentiment, expressing her excitement about working with Gondry and Minogue, and the nostalgic elements of the shoot. Both stars attended Chanel’s Fall 2026 show at Paris Fashion Week, which hinted at their upcoming collaboration.
Criticism & Opposition
While the campaign has been largely well-received, some critics may argue that recreating a classic video could overshadow the original work. However, the project has been framed as a tribute rather than a direct replication, with both Robbie and Minogue emphasizing the collaborative spirit behind it.
Verbatim Quotes
- “I remember watching it as a kid and thinking it was so cool and clever — the in-camera trickery he’s so famous for,” — Margot Robbie
- “I’ve been dreaming about Kylie for 25 years,” — Michel Gondry
- “For me, it continues the cyclic feeling of the video,” — Kylie Minogue
This campaign not only celebrates the legacy of Minogue’s original work but also showcases the evolving relationship between two prominent figures in the entertainment industry, marking a significant moment in both their careers.
