Iconic 1979 Ferrari 308 GTS from Magnum P.I. Set for Auction

A notable 1979 Ferrari 308 GTS, famously driven by actor Tom Selleck in the pilot episode and first season of the television series *Magnum P.I.*, is set to be auctioned at Barrett-Jackson's Palm Beach event from April 16 to 18, 2023. This particular model is one of the earliest examples featured in the series, which aired from 1980 to 1988 and is recognized for its cultural significance in automotive history.

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The 308 GTS is celebrated not only for its role in *Magnum P.I.* but also for its unique provenance. It is believed to be one of the three carbureted 308s used during the show's first season, authenticated by Ferrari expert Mathias Urban. The car was originally supplied by Ferrari North America in a Fly Yellow color, later repainted in Rosso Corsa for the series. Additionally, it was used by the late author P.J. O’Rourke for a cross-country road trip story in *Car and Driver* magazine.

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The Ferrari 308 GTS has a current odometer reading of over 93,000 miles and features its original 2.9-liter quad-cam V-8 engine, producing 237 horsepower. The vehicle has undergone some modifications, including a return to its original Crema leather interior, although it retains an unrestored patina with minor wear and aftermarket additions. The car is being auctioned with no reserve, allowing potential buyers a chance to own a piece of television history.

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This Ferrari 308 GTS has been offered at auction before, selling for $115,000 in a March 2022 online auction and failing to meet its reserve at a GAA Classic Cars auction in Greensboro, North Carolina, where bidding reached $120,000. In contrast, other *Magnum P.I.* Ferraris have achieved higher prices, such as a 1984 Ferrari 308 GTS Quattrovalvole that sold for $181,500 in 2017.

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Craig Jackson, chairman and CEO of Barrett-Jackson, emphasized the car's iconic status, stating, “This is one of the most iconic cars in both cinema and automotive history.” He noted that the auction provides an opportunity for buyers to “literally sit in Selleck’s seat and channel their inner Magnum P.I.”

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While the auction of this vehicle is generating excitement among collectors, some critics argue that the rising prices of classic cars, particularly those associated with popular culture, may not reflect their true market value. Concerns have been raised about the sustainability of such high auction prices in the long term.

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As the auction approaches, interest in the 1979 Ferrari 308 GTS is expected to grow, with potential bidders eager to acquire a vehicle that not only represents a significant piece of television history but also embodies the allure of classic automotive design.

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