Back to today’s briefing

Story perspectives

CNN Shifts to Podcast Format Amid Viewership Concerns

3/24/2026

49 5 Full Breakdown

Summary

Story summary

Cable News Network (CNN) shifts to a podcast-style format, a move insiders label as "desperate."
Jake Tapper, CNN anchor, anchors "The Lead" from his office with campaign posters and a casual setup.
Critics argue such changes fail to address deeper issues driving CNN's aging viewership.
These efforts reflect broader industry trends as MS NOW and Fox News explore podcasting to engage younger audiences.

History

Historical Context

The rise of podcasting in 2005 transformed media consumption, culminating in over 22,000 active podcasts by 2019. CNN's recent shift to a podcast-style format reflects this trend, as it and competitors like Fox News adapt to attract younger audiences. This evolution underscores traditional media's ongoing struggle to meet changing consumer preferences amid declining viewership and technological advancements.

1 of 2

Story summary

Cable News Network (CNN) shifts to a podcast-style format, a move insiders label as "desperate."
Jake Tapper, CNN anchor, anchors "The Lead" from his office with campaign posters and a casual setup.
Critics argue such changes fail to address deeper issues driving CNN's aging viewership.
These efforts reflect broader industry trends as MS NOW and Fox News explore podcasting to engage younger audiences.

1 / 2