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Story summary
- Peloton Interactive, Inc. stock fell from a 2021 high of $171 to $4, with over 2.6 million subscribers.
- Peloton pursues an AI-driven strategy to personalize services and grow in the $7 trillion wellness market.
- Recent results show gross margin over 50% and adjusted EBITDA at $81 million, up 39%, while revenue fell 3%.
- Subscriber growth has stalled, prompting caution until AI initiatives prove they can lift membership and revenue.
