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Japanese Entrepreneur Revives Tofu, Generates $38 Million Annually

3/24/2026

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Summary

Story summary

A Japanese food company has revitalized tofu, appealing to younger consumers and generating over 6 billion yen (US$38 million) annually.
Tofu was introduced to Japan from China during the Tang dynasty and became a staple in the Edo Period when austerity led the samurai to adopt economical tofu.
Shingo Ito, an accountant turned entrepreneur, now leads his father's tofu business, aiming to transform the product's image and market appeal.

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Story summary

A Japanese food company has revitalized tofu, appealing to younger consumers and generating over 6 billion yen (US$38 million) annually.
Tofu was introduced to Japan from China during the Tang dynasty and became a staple in the Edo Period when austerity led the samurai to adopt economical tofu.
Shingo Ito, an accountant turned entrepreneur, now leads his father's tofu business, aiming to transform the product's image and market appeal.