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Asda Reverses Ban on Disabled Woman, Apologizes

3/24/2026

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Story summary
  • Elanor Maxey, a disabled woman, was banned from all Asda stores after a dispute over her service dog Genie at a Bexleyheath location.
  • Maxey said staff labeled her 'rude' and accused her of breaching the Data Protection Act by recording the incident.
  • Asda apologized and reversed the ban, affirming that assistance dogs are allowed in its stores.
  • Video footage shows a security guard attempting to seize Maxey's phone, prompting social media outrage.