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Prime Video Expands Female-Focused Content and Global Originals

3/24/2026

Summary

Story summary

Prime Video aims to attract women and younger audiences, as outlined by Nicole Morganti and Thomas Dubois at the Series Mania Festival in Lille.
Morganti emphasized female-centric content, citing the “Culpables” trilogy with 100 million views globally.
They will expand offerings with Wattpad adaptations, including “Lakestone.”
Dubois highlighted innovation beyond typical high school themes, noting “Apocalypse Z” and the upcoming international heist film “Masterplan,” Prime Video's first French-Italian original.

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Story summary

Prime Video aims to attract women and younger audiences, as outlined by Nicole Morganti and Thomas Dubois at the Series Mania Festival in Lille.
Morganti emphasized female-centric content, citing the “Culpables” trilogy with 100 million views globally.
They will expand offerings with Wattpad adaptations, including “Lakestone.”
Dubois highlighted innovation beyond typical high school themes, noting “Apocalypse Z” and the upcoming international heist film “Masterplan,” Prime Video's first French-Italian original.