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Tubi Partners with Apple TV, Launches New Originals and Ads

3/24/2026

43 7 Full Breakdown

Summary

Story summary

Tubi announced a partnership with Apple TV to offer live Formula 1 altcasts for the 2026 season with expert commentary.
Tubi unveiled two scripted originals aimed at Generation Z: "Game On" and "Remember Me."
Tubi introduced interactive ad formats, including Scene Sense, which provides information during pauses.
Anjali Sud, CEO of Tubi, emphasized engaging advertisers through programming and ad tech.

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Story summary

Tubi announced a partnership with Apple TV to offer live Formula 1 altcasts for the 2026 season with expert commentary.
Tubi unveiled two scripted originals aimed at Generation Z: "Game On" and "Remember Me."
Tubi introduced interactive ad formats, including Scene Sense, which provides information during pauses.
Anjali Sud, CEO of Tubi, emphasized engaging advertisers through programming and ad tech.