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Spider-Man Trailer Hits 1.1 Billion Views in Four Days

3/24/2026

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Summary

Story summary

The Spider-Man: Brand New Day trailer drew 1.1 billion views in four days, making it the most-watched movie trailer.
It surpassed the previous record of 718.6 million views in 24 hours, set by Deadpool and Wolverine.
The film stars Tom Holland, Zendaya, and Jon Bernthal and will release on July 31, 2026.
Its plot follows Peter Parker, erased from loved ones’ memories, as Spider-Man in a city that won’t recognize him.

History

Historical Context

The Marvel Cinematic Universe (MCU) revolutionized film marketing, with "Avengers: Infinity War" trailer garnering 230 million views in 2018, setting a record. By 2021, the MCU became the first franchise to gross over $14 billion. The recent "Spider-Man: Brand New Day" trailer's 1.1 billion views in four days highlights the industry's shift towards digital engagement and competition for audience attention.

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Story summary

The Spider-Man: Brand New Day trailer drew 1.1 billion views in four days, making it the most-watched movie trailer.
It surpassed the previous record of 718.6 million views in 24 hours, set by Deadpool and Wolverine.
The film stars Tom Holland, Zendaya, and Jon Bernthal and will release on July 31, 2026.
Its plot follows Peter Parker, erased from loved ones’ memories, as Spider-Man in a city that won’t recognize him.

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