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Bait Explores Race and Identity in Bond Casting Debate

3/25/2026

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Summary

Story summary

The comedy series "Bait," created by Riz Ahmed, follows Shah Latif, an Asian actor rumored to be the next James Bond.
It examines toxic online reactions to the casting and explores themes of racial identity, Britishness, and ambition.
A dialogue between Shah Latif and Yasmin features a critique of Bond as a symbol of white neocolonialism.

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Story summary

The comedy series "Bait," created by Riz Ahmed, follows Shah Latif, an Asian actor rumored to be the next James Bond.
It examines toxic online reactions to the casting and explores themes of racial identity, Britishness, and ambition.
A dialogue between Shah Latif and Yasmin features a critique of Bond as a symbol of white neocolonialism.