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Story summary
- Asha Sharma became CEO of Microsoft Gaming, succeeding Phil Spencer in February 2026.
- She plans to revamp Xbox Game Pass with lower-priced tiers, including an ad-supported option.
- This followed the October 2025 price increase, lifting Game Pass Ultimate to $30 per month.
- Netflix co-CEO Greg Peters expressed enthusiasm about a potential partnership and consumer-friendly bundles.
- Sharma has discontinued the 'This Is An Xbox' campaign since taking over in February 2026.
