Story perspectives
SXSW London Reveals Program Focused on Music, Tech, Arts
3/25/2026
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Story summary
- Katy Arnander, director of programming at SXSW London, unveiled the festival program at a Shoreditch event.
- The festival aims to create a unique local vibe by converging music, tech, and arts.
- Last year, the event drew over 25,000 attendees from 86 countries and featured Deepak Chopra and Jane Goodall.
- This year, six key themes will be explored, including AI's impact on society, cultural significance, and free speech.
