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Tilray CEO Acquires BrewDog for $53 Million Revival

3/25/2026

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Story summary
  • Irwin Simon, CEO of Tilray Brands, has acquired UK-based BrewDog for $53 million to revitalize the brand after declines tied to overexpansion.
  • Simon plans to sell BrewDog drinks at pop-ups in the Hamptons and at BrewDog pubs in the United States and Europe.
  • He remains optimistic despite rising anti-US sentiment in Europe linked to tariffs by U.S. President Donald Trump.
  • Philippe Chow is opening a new flagship restaurant in New York City to celebrate its 20th anniversary.
  • The venue will offer private dining options while maintaining consistency in food and service.