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Story summary
- The National Collegiate Athletic Association (NCAA) filed a lawsuit in the Southern District of Indiana to stop DraftKings from using its trademarks, including "March Madness" and "Final Four", in betting promotions.
- The NCAA argues the usage creates consumer confusion and falsely signals endorsement.
- DraftKings says its usage is descriptive and protected under the First Amendment.
- The case underscores the clash between trademark rights and the expanding sports betting industry.
