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Story summary
- In Japan, consumers are cutting travel and dining out and favoring local hanami celebrations.
- Food prices have surged, with items up 25% over six years and 4% since 2025, including buns and drinks up 46%.
- The average hanami budget for 2026 is about 6,383 yen, down 14% from 2025.
- Foreign tourists are expected to drive demand, contributing over 30% and a market near 1.49 trillion yen.
