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Long Island Spirits Sues LIV Golf for Trademark Infringement

3/25/2026

Summary

Story summary

Long Island Spirits Inc. filed a federal lawsuit against LIV Golf over trademark infringement tied to 'LIV' on beverages and apparel, seeking to stop the use and punitive damages.
The distillery says LIV Golf's branding caused customer confusion and harmed its sales.
Long Island Spirits has held multiple 'LIV' trademarks for nearly 20 years.
The suit follows earlier trademark complaints against LIV Golf, including an Ohio company seeking $100 million.

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Story summary

Long Island Spirits Inc. filed a federal lawsuit against LIV Golf over trademark infringement tied to 'LIV' on beverages and apparel, seeking to stop the use and punitive damages.
The distillery says LIV Golf's branding caused customer confusion and harmed its sales.
Long Island Spirits has held multiple 'LIV' trademarks for nearly 20 years.
The suit follows earlier trademark complaints against LIV Golf, including an Ohio company seeking $100 million.