Story perspectives

Young Women Drive Growth in Controversial Betting Markets

3/26/2026

Summary

Story summary

Kalshi and Polymarket are increasingly targeting young women, with female users rising from 13% to 26% in ten months.
Influencer Evelyn Parker promotes these platforms, stressing education and caution in betting.
Critics warn the markets may exploit young women's financial concerns and risk addiction.
Bipartisan senators seek to ban sports betting on these sites, which face legal challenges in several states.
The markets are valued at about $20 billion each.

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Story summary

Kalshi and Polymarket are increasingly targeting young women, with female users rising from 13% to 26% in ten months.
Influencer Evelyn Parker promotes these platforms, stressing education and caution in betting.
Critics warn the markets may exploit young women's financial concerns and risk addiction.
Bipartisan senators seek to ban sports betting on these sites, which face legal challenges in several states.
The markets are valued at about $20 billion each.