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Story summary
- Costco Wholesale Corporation launched a Kirkland Signature Sparkling Energy Drink at $0.70 per can, causing a nearly 7% drop in Celsius Holdings, Inc.'s stock.
- The lower price raises concerns that Costco could erode Celsius's market share, despite the company's strong distribution network.
- Analysts say Celsius's competitive advantages, including partnerships and ongoing innovation, should sustain its growth.
- Costco's entry may attract budget-conscious consumers, but is unlikely to disrupt Celsius's long-term position.
