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March Madness 2026 Sets Record 10.7 Million Viewers

3/26/2026

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Story summary
  • March Madness 2026 set viewership records across CBS and TNT Sports, averaging 10.7 million viewers in the first week.
  • The tournament rose 9% from last year, with St. John's vs. Kansas drawing 10.58 million viewers.
  • The weekend averaged 11 million viewers, the most-watched second round since 1993.
  • The Big Ten had six teams advance to the Sweet 16, and upcoming matchups include Duke against St. John's and Michigan against Alabama.